Mexican Tequila, Darjeeling Tea, Roquefort cheese, French Champagne, Italian Prosciutto di Parma and Parmigiano-Reggiano (Parmesan) cheese, Ecuadorian Cacao Arriba, Colombian Coffee, South African Rooibos herbal tea, Scotch whisky, Munich beer or Phu Quoc fish sauce from Vietnam. These are all famous examples of origin-linked indication of product quality. Hearing such product names provides an affirmation with customers about trustworthy quality, a long tradition in the production and legal brand protection.
From time to time, we hear complaints from SMEs, especially in developing and emerging countries, about the costs of acquiring technical standards. This is especially true for the international standards of ISO and IEC or their national adaptations.
SMEs need to be informed about the technical requirements
Exported goods are rejected repeatedly at foreign borders. Import rejections mean loss of revenue and generate considerable costs for the exporter due to the return or destruction of non-compliant goods. According to a study by UNIDO, these “export losses” cost companies several hundred million USD every year . Especially for SMEs in developing countries, such rejections can threaten their existence.