Insights about an economy’s present and future demand for quality assurance services are essential for developing a national quality infrastructure (NQI). Gaining a clear understanding of the needs and demand for QI services in a country complements the analysis of supply-side data, resulting in more sound decisions on QI development programs and their scope. A proper demand assessment is critical to both the capacity building of individual QI Institutions and the identification of effective reforms of the overall NQI in a country. Although the need for demand-driven NQI development is emphasized by funding agencies such as UNIDO and PTB, the demand side is still often neglected.